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	<title>We Are Heavy Duty! &#187; business card</title>
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		<title>Business Card Homage to Ed Keinholz</title>
		<link>http://www.weareheavyduty.com/2008/08/15/business-card-homage-to-ed-keinholz/</link>
		<comments>http://www.weareheavyduty.com/2008/08/15/business-card-homage-to-ed-keinholz/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 01:52:15 +0000</pubDate>
		<dc:creator>Tracy Sigler</dc:creator>
				<category><![CDATA[Handmade]]></category>
		<category><![CDATA[Tracy]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[vanity]]></category>

		<guid isPermaLink="false">http://www.weareheavyduty.com/?p=696</guid>
		<description><![CDATA[Cut out one for yourself. For my latest exercise in vanity I made these &#8220;business&#8221; cards. To me they&#8217;re an homage to the great artist Ed Kienholz. Kienlholz was part of the &#8220;Cool School&#8221; art scene in 1950s Los Angeles. Some &#8220;experts&#8221; say Kienholz was doing the more-famous Rauschenberg&#8217;s &#8220;combines&#8221; before Rauschenberg himself. Ed was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.weareheavyduty.com/blog/wp-content/uploads/2008/08/business-card-expert-2.jpg"><img class="alignnone size-full wp-image-698" title="Business Card Homage to Ed Keinholz" src="http://www.weareheavyduty.com/blog/wp-content/uploads/2008/08/business-card-expert-2.jpg" alt="Business Card Homage to Ed Keinholz" width="500" height="479" /></a></p>
<p>Cut out one for yourself. For my latest exercise in vanity I made these &#8220;business&#8221; cards. To me they&#8217;re an <em>homage </em>to the great artist Ed Kienholz. Kienlholz was part of the &#8220;Cool School&#8221; art scene in 1950s Los Angeles. Some &#8220;experts&#8221; say Kienholz was doing the more-famous Rauschenberg&#8217;s &#8220;combines&#8221; before Rauschenberg himself. Ed was a renaissance handy man who made a living early in his career doing all sorts jobs from plumbing to carpentry. He had a pickup truck with &#8220;Ed Kienholz &#8211; Expert&#8221; painted on the doors. If he never made a piece of &#8220;art&#8221; in his life I would still consider this a masterpiece. I&#8217;ve displayed similar verbiage in a similar way on these cards. With my steelworker roots I can&#8217;t help feeling a kinship with the man.</p>
<p><a href="http://www.weareheavyduty.com/blog/wp-content/uploads/2008/08/business-card-expert.jpg"><img class="alignnone size-full wp-image-697" title="Business Card Homage to Ed Keinholz" src="http://www.weareheavyduty.com/blog/wp-content/uploads/2008/08/business-card-expert.jpg" alt="Business Card Homage to Ed Keinholz" width="500" height="372" /></a></p>
<p>I had them made at Zazzle, and I&#8217;ve always been happy with their service. That said, I&#8217;ve found that it can be tough to get the color to match on their &#8220;indestructible&#8221; card stock. Despite my choice of material I wanted the cards to appear worn and roughed up, like an old work truck. I found some brushes for Photoshop that made this effect pretty easy to achieve at <a href="http://ubersuper.com/goodies/folded-paper-photoshop-brushes/" target="_blank">Ubersuper</a>. For darker colored areas I inverted the effect to make the wear areas lighter. Seemed to make sense. I like how the crease turned out, but I think some of scuffs and dirt are maybe a too little subtle.</p>
<p>Take a look at the late great Ed Kienholz doing who knows what atop the &#8220;expert&#8221; pickup. Genius.</p>
<p><a href="http://archive.balticmill.com/showmediaframe_nl.php?file=L32018.jpg"><img class="alignnone size-full wp-image-700" title="Ed Kienholz" src="http://www.weareheavyduty.com/blog/wp-content/uploads/2008/08/ed-kienholz-500.jpg" alt="" width="500" height="642" /></a></p>
<p>For more experiments in vanity there&#8217;s <a href="http://www.tracysigler.com/2008/07/28/personal-avatar-for-flickr-facebook-etc/">this self-portrait</a> I made for an avatar to use on Flickr, etc.</p>
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